INTRODUCTION - NAINA TOOR
Founder's Story
Rootanian’s Founder Naina Toor, brings over two decades of experience across media, entertainment, brand strategy, and creative communications. Her career spans leadership roles at Star India TV Networks, Sony Pictures Networks India, and UTV Software Communications, where she played a key role in launching and building several major channels, including Sony Sports Network.
With a strong focus on attention to detail, ownership, reliability, and execution excellence, she founded Rootanian with the vision of creating a creative marketing and production studio that delivers meaningful, effective, memorable brand communication, content IPs, and strategic brand growth partnerships.
She also heads Rootanian Sports, a dedicated vertical focused on creating powerful brand engagement and content IPs through the world of sports.
Her vision is to establish Rootanian as a trusted creative partner for brands across India while steadily expanding into global markets.
A Creative Marketing Agency and a Production House built for brands that want to be remembered, not just seen. Rootanian blends sharp strategy with powerful storytelling to create work that cuts through the noise, across advertising, digital, content, and brand identity. From concept to execution, we don’t just build campaigns, we build narratives that hold attention and drive impact.
The sports vertical of Rootanian, where culture meets competition. We craft high-impact sports content, athlete-led films, branding, and fan-first campaigns that live beyond the game. Whether it’s building a team’s identity or creating moments fans can’t scroll past, Rootanian Sports turns sport into story, and story into scale.
ROOTANIAN OVERVIEW
Excellence in Every Service
Creative Marketing Agency
Rootanian is a Creative Marketing Agency and Production House delivering brand strategy, branded content, sports marketing, celebrity-led campaigns, content IPs, ad films, corporate films, and digital campaigns across sports & non-sports categories with its presence in India, Canada and the US. Blending strategy, culture, creativity, and premium production, we help brands build visibility, audience engagement, and long-term brand value. With great attention to detail and deep research-driven execution, Rootanian creates impactful campaigns and high-quality visual content across entertainment, sports, FMCG, healthcare, lifestyle, and corporate sectors, designed to make brands unforgettable.
Production House
Rootanian is a full-service production house built on precision, planning, and premium execution. With handpicked directors, DOPs, camera crews, technicians, and post-production artists, every project is executed with cinematic quality, technical excellence, and seamless coordination. Focused on high production value, efficiency, and timely delivery, Rootanian handles ad films, corporate films, branded content, sports campaigns, celebrity-led shoots, and digital content production with refined finishing and complete client satisfaction.
Brand Identity & Consultancy
Rootanian provides Brand Identity & Consultancy services focused on building clear, impactful, and culturally relevant brands across sports & non-sports categories. From brand strategy, positioning, and communication to logo design, visual identity, packaging, and brand guidelines, we help brands define who they are and how they connect with their audience. Through research-driven creative solutions, we create strong brand identities designed for visibility, consistency, and long-term brand value.
Team Rootanian has been an incredibly dependable creative partner. Whether it’s strategic thinking or standout design, their forte lies in delivering exactly as per the brief — always with impeccable turnaround time.We’ve collaborated on multiple projects, including the Kajaria Ceramics x RCB Women’s Premier League team association, where they seamlessly handled everything from concept development to the final brand film and other digital content &assets. This campaign went on to win Gold at the DIGIXX 2023 Awards in the Sports Association category.
Led by Naina, the team is agile, collaborative, and razor-sharp in execution. A truly reliable and creative partner.
Thank you team Rootanian, for your partnership over the last few months. Both IPs developed for our golf tournament, KDGT 2025- The Leadership Fairway and Legends on the Links, were thoughtfully curated and received strong engagement from our audience.Your end-to-end involvement, clear understanding of the brief, and on-ground collaboration with our wider team played a key role in helping us deliver high-quality content. The content brought together voices from business and cricket in a format that felt fresh and well-aligned with our objectives.
Looking forward to more such collaborations in the future.
Big cheers to the Rootanian Team for absolutely knocking it out of the park with the Contest AV and creatives for Kellogg India!
Stunning visuals, next-level creativity & flawless execution, all delivered way ahead of time!
Your passion, precision, and hustle truly stands out.
Huge Respect to each one of you
We’ve been associated with Rootanian Canada for over a year now, and it’s been a fantastic partnership. The team is highly responsive, understands the nuances of our market, and brings a strong creative and strategic approach to everything they do. For our various products, they’ve delivered impactful Amazon A+ content, along with well-researched strategy, creative posts, and videos that have helped strengthen our brand presence and drive sales. We continue to collaborate with them and truly value the relationship.
